Ginger for Congress
Baseline Media partnered with the Ginger for Congress campaign to refine and improve their existing website. The goal was to simplify the user experience, strengthen the campaign’s digital presence, and make it easier for voters to connect with Ginger’s message.
The Challenge
Ginger’s website was originally built by another designer but lacked clarity and structure. Key issues included:
Poor user flow and navigation
Overcrowded homepage with too much information
Mobile responsiveness issues
No clear calls to action
The homepage, in particular, felt cluttered, making it difficult for visitors to quickly understand Ginger’s platform or get involved.
The Solution
Baseline Media focused on refining the existing site without disrupting campaign operations. One unique challenge was that the original website was built on Duda, a platform I hadn’t used before, so I quickly adapted and learned the system to deliver the best results.
Site Audit: Assessed the entire website to identify design, structure, and content issues.
Design Improvements: Updated colors, fonts, and layout for a clean, professional look aligned with Ginger’s campaign brand.
Simplified Navigation: Reorganized menus and page structure to make key information easy to find.
Clear CTAs: Added prominent calls-to-action to encourage donations, volunteering, and voter engagement.
Performance Optimization: Improved site speed, mobile responsiveness, and accessibility.
